Çisem Özkal is currently pursuing her graduate studies in the Marketing Program at Hacettepe University. She received her bachelor's degree from Bilkent University, Department of Business Administration. Her primary research interests include branding, consumer behavior, and narrative transportation theory. For her master's thesis, she is exploring the effects of narrative transportation theory on consumer behaviors and attitudes.
E-mail: cozkal at metu.edu.tr
Phone: +90(312)210 20 48
Fax: +90(312)210 79 62
Mailing Address: Department of Business Administration, Middle East Technical University 06800 Ankara - TURKEY
Narrative Transportation Theory
BSc in Business Administration, Bilkent University, 2022
MSc in Marketing, Hacettepe University, Ongoing