Eminegül Karababa is an Associate Professor of Marketing at the Department of Business Administration. Prior to joining METU, she taught at the University of Exeter and University of Southern Denmark. Her research mainly explores the sociohistoric and sociocultural dimensions of markets and consumer cultures. Specifically, she is interested in historical development processes of markets and consumer cultures and the utilization of historical research methods in consumer research and marketing. She is also interested in the value creation processes in the contexts of consumption, markets, and commodity networks. Eminegül is currently working on sustainable and green consumption in the context of "Nature-Based Solutions" as part of a competitive European Commission grant, Nature 4 Cities. She served as the Editor-in-Chief for the Journal of Historical Research in Marketing between 2018 and 2022. Eminegül's research is published in journals such as Economic History Review, Journal of Consumer Research, Marketing Theory, Consumption Markets and Culture, and Journal of Historical Research in Marketing. 



Office: H104

E-mail: eminegul at metu.edu.tr

Phone: +90(312)210-2012

Fax: +90(312)210-7962

Mailing Address: Department of Business Administration, Middle East Technical University 06800 Ankara-TURKEY

Research Interests

Consumer Culture Theory

Historical Development of Consumer Cultures and Markets (specifically early modern Ottoman Context)

Historical Research Methods

Value Creation Processes in markets

Sustainable Consumption (specifically consumption of green spaces)


BSc in Chemical Engineering, METU, 1992

MSc in Polymer Science and Technology, METU, 1996

MBA in Business Administration, Bilkent University, 1996

PhD in Marketing, Bilkent University, 2006

Courses Taught

BA 2701 – Principles of Marketing

BA 4714 – Consumer Behavior

BA 4725 – Brand Management

BA 4726 – Understanding Consumption in Context

BA 4728 – Marketing and Culture

EMBA 5701 – Marketing Management for Executives

EMBA 5725 – Brand Management

Last Updated:
16/04/2023 - 23:23