Utku Ay completed his bachelor’s degree at METU Department of Business Administration. He also has a minor degree in Industrial Design and attended University of Groningen as an exchange student. After a short period of private sector experience, he started his master’s education at METU’s Department of Industrial Design and prepared his master’s thesis under the supervision of Assoc. Prof. Dr. Harun Kaygan. His thesis focused on consumers’ design activities where design and consumer culture research intersects. As a research assistant, he is working with Assoc. Prof. Dr. Eminegül Karababa and Dr. Forrest Watson and assists marketing courses and research projects. He is currently a PhD student at METU’s Department of Industrial Design.




Office: I202

E-mail: uay at metu.edu.tr

Phone: +90(312)210 30 33 - 7

Fax: +90(312)210 79 62

Mailing Address: Department of Business Administration, Middle East Technical University 06800 Ankara - TURKEY

Research Interests

Marketing and Design

Consumer Culture

Consumption Communities


BSc in Business Administration (Minor: Industrial Design), METU, 2014

MSc in Industrial Design, METU, 2017

PhD in Industrial Design, METU, Ongoing

Courses Assisted

BA 1103 – Business Practice Workshop

BA 2701 – Principles of Marketing

BA 4728/5728 – Marketing and Culture

BA 4714/5714 – Consumer Behavior

BA 4725/5725 – Brand Management

BA 4726/5726 – Understanding Consumption in Context

BA 4731/5731 – Social Entrepreneurship

Last Updated:
28/08/2020 - 15:23