Forrest Watson is an Assistant Professor in the Department of Business Administration. Since coming to METU in 2017, he has been teaching in the undergraduate, MBA, and EMBA programs. Forrest's research areas are quality of life, macromarketing, transformative consumer research, and social marketing. His research is motivated by a desire to understand how marketing systems can improve the quality of life of all actors. His work has appeared in the Journal of Macromarketing, Journal of Consumer Affairs, Journal of Social Marketing, and Journal of Marketing Education. Forrest serves on the Editorial Policy Board for the Journal of Macromarketing. Forrest completed his PhD at Bilkent University in Ankara, Turkey, and was a visiting scholar at the University of Wyoming in Laramie, WY. Forrest previously finished his MA in International Relations at Bilkent University and a BA in Business and Government at Franklin & Marshall College in Lancaster, PA. Forrest's broad social sciences background, along with five years of industry experience in the US in marketing, business development, and project management, enrich his perspective of marketing. Forrest teaches courses such as Principles of Marketing, Consumer Behavior, and Marketing Strategy. Across the classes, Forrest has a passion for challenging students to think critically and to become more thoughtful consumers, marketers, public policy makers, and global citizens.


Office: H119

E-mail: forrest at

Phone: +90(312)210-2017

Mailing Address: Department of Business Administration, Middle East Technical University 06800 Ankara - TURKEY

Research Interests

Quality of Life


Transformative Consumer Research

Social Marketing

Social Entrepreneurship


BA in Business & Government, Franklin & Marshall College

MA in International Relations, Bilkent University

PhD in Business Administration, Bilkent University

Last Updated:
23/11/2021 - 09:27