Forrest Watson is an Assistant Professor in the Department of Business Administration. Since coming to METU in 2017, he has been teaching in the undergraduate, MBA, and EMBA programs. Forrest's research areas are quality of life, macromarketing, transformative consumer research, and social marketing. His research is motivated by a desire to understand how marketing systems can improve the quality of life of all actors. His work has appeared in Journal of Macromarketing and Markets, Globalization & Development Review. Forrest completed his PhD at Bilkent University in Ankara, Turkey, and was a visiting scholar at the University of Wyoming in Laramie, WY. Forrest previously finished his MA in International Relations at Bilkent University and a BA in Business and Government at Franklin & Marshall College in Lancaster, PA. Forrest's broad social sciences background, along with five years of industry experience in the US in marketing, business development, and project management, enrich his perspective of marketing. Forrest teaches courses such as Principles of Marketing, Consumer Behavior, and Marketing Strategy. Across the classes, Forrest has a passion for challenging students to think critically and to become more thoughtful consumers, marketers, public policy makers, and global citizens.




Office: H119

E-mail: forrest at

Phone: +90 (312) 210-2017

Fax: +90 (312) 210-7962

Mailing Address: Department of Business Administration, Middle East Technical University 06800 Ankara – TURKEY

Research Interests

Quality of Life


Transformative Consumer Research

Social Marketing

Social Entrepreneurship


BA in Business and Government (Double Major), Franklin & Marshall College, 2004

MA in International Relations, Bilkent University, 2007

PhD in Marketing, Bilkent University, 2017

Courses Taught

BA 2701 – Principles of Marketing

BA 4714 – Consumer Behavior

BA 4722 – Marketing Strategy

BA 4731 – Social Entrepreneurship 

BAS 371 – Principles of Marketing

EMBA 5714 – Consumer Behavior

Last Updated:
11/09/2020 - 16:54