İŞLETME BÖLÜMÜ


Cengiz Yılmaz

 

Ofis: H106

E-posta: ycengiz at metu.edu.tr

Web Sitesi: http://users.metu.edu.tr/ycengiz/

Tel: +90(312)210-3066

Faks: +90(312)210-7962

Posta Adresi: İşletme Bölümü, Orta Doğu Teknik Üniversitesi

06800 Ankara - TÜRKİYE

 

Eğitim Bilgileri


B.Sc.  Hacettepe University, Department of Business Administration

M.Sc  Texas Tech University, COBA (Marketing)

Ph.D. Texas Tech University, Area of Marketing

 

Araştırma Konuları

 

  • Distribution channels
  • Relationship marketing
  • Inter-firm relationships
  • Cultural and strategic issues concerning intra- and inter-firm aspects of marketing systems and their links with business performance

 

 

Verdiği Dersler

 

  • BA 4713 Promotion Management
  • BAS 371-BA 2701 Principles of Marketing