DEPARTMENT OF BUSINESS ADMINISTRATION


Cengiz Yılmaz

 

Office: H106

E-mail: ycengiz at metu.edu.tr

WEB: http://users.metu.edu.tr/ycengiz/

Phone: +90(312)210-3066

Fax: +90(312)210-7962

Mailing Address: Department of Business Administration,Middle East Technical University

06800 Ankara - TURKEY

 

Education


B.Sc.  Hacettepe University, Department of Business Administration

M.Sc  Texas Tech University, COBA (Marketing)

Ph.D. Texas Tech University, Area of Marketing

 

Research Interests

 

  • Distribution channels
  • Relationship marketing
  • Inter-firm relationships
  • Cultural and strategic issues concerning intra- and inter-firm aspects of marketing systems and their links with business performance

 

 

Courses Taught

 

  • BA 4713 Promotion Management
  • BAS 371-BA 2701 Principles of Marketing